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Exam Code: PCM

Exam Name: Professional Certified Marketer

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PCM Download Total Q&A: 316 Questions and Answers

Last Update: 2016-11-24

PCM dumps questions Detail: PCM Download

 

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NO.1 X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising
campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time
they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as
research has shown that familiarity with a brand increases the chances of repeat purchases. In this
case, X-Pert's campaign is aiming to build ______.
A. brand dilution
B. brand extension
C. brand parity
D. brand awareness
E. brand loyalty
Answer: E

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NO.2 Which of the following is true of personal ethics?
A. People stop growing in their understanding of ethical behavior once they become adults.
B. People act unethically on their own accord without any external influences.
C. Business and marketing ethics have an overbearing influence on personal ethics.
D. A person's genes, cultural background, and upbringing have no influence on ethical understanding.
E. Different people view complex situations differently based on their own ethical understandings.
Answer: E

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